What is Considered a Light Colored Fabric?

“For use with White, or Light Colored fabrics.”  You often see this in the instructions of light heat transfer papers.  What does this mean?  Where is the boundary between light colored shirts and dark colored shirts?

The answer isn’t that simple.  It really is a case by case basis.  When determining whether your colored shirt will work with your light transfer papers, you need to determine the type of image it is.

All Black Images
If your image only has black in it such as simple black text or simple line graphics, etc.  It is likely to work on a darker colored shirt such as red and blue shirts.  For most light transfer papers, you will still have to trim around your image to reduce the polymer background.

Photographs/Graphics with solid, non-neutral colors such as reds, deep or dark blues, and greens.
These images can be printed onto colored shirts like pink, beige, or light blue.  But keep in mind that there may be a bit of color distortion depending on the image and the shirt color.

Photographs/Graphics with gradients, drop shadows, light or neutral colors such as grey, light blues, and some yellows.  
These images should only be printed on white fabric only.  This is because colors will distort significantly due to the large amount of white used in the graphic.  Wherever white is used (in gradients, drop shadows, and to produce light colors such light blue), the shirt color will show through and mix with the image.

Black Only Image
Examples of a Black Colored Image on white, pink, and a dark colored fabric.
Black Colored images work well with the colored fabrics shown above
Colored Image
Examples of a Colored Image on white, pink and red fabrics
This colored image works well with both white and pink colored fabrics. On the red fabric, the yellow mixes with the red and the image cannot be printed well on a dark colored fabric.
Photo comparison
Examples of a Light Colored Image on white, pink, and red fabric.
This image only works with a white colored fabric. This image will not print well with most colored fabrics

On light transfer papers, keep in mind that any white areas of any image will become the color of the shirt, as most laser and inkjet printers do not use white ink.  The white comes from the paper.  When using light transfer papers, the white base paper is peeled off leaving the ink and a transparent coating on the shirt.

If unsure whether your image will work on a colored shirt, it is a safer bet to use a dark heat transfer paper instead of a light one.  Dark heat transfer papers will work on any colored fabric.  However, dark transfer papers tend to be a little bit thicker and costs a little more than light transfer papers.

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Growing Your Business

Most of you that read this have already successfully started your embroidery or personalization business.  Now you sit there and wonder…what do I do next?  How do I take my business beyond the proverbial 9 dots?  Are the other methods and means of decoration really for me?

I can guarantee you that everyone in business; from Fortune 500 companies to the corner coffee shop go through the same thought process.  A wise college once told me, “If you are not growing, you’re shrinking.” This of course means you must annualize your income and add on some addition revenue to account for inflation.  Fortunately, in our business choosing the proper way to expand is not rocket science.  It is more a case of investigation, assimilation and making an educated decision.

I have made a career in small scale personalization using heat transfers of one kind or another, most recently utilizing digital technology.  I have considerable experience and knowledge that I believe can help you make those intelligent decisions in your business.  Yes, it comes with a commercial since we all have to pay the bills.  However, I have decided to join the Joto’s team because they have a full line of equipment and supplies, a very good business ethic and technical integrity.

In future post, I will endeavor to outline the alternatives and discuss what you need to think about and then arrange to get you needed samples and information to make a informed decision.  There is already a considerable body of instructional video on our YouTube™ site http://www.youtube.com/user/jotopaper.  I encourage you to spend some time and look at it.   It’s really good stuff and will give you an idea of what is involved in alternative decoration processes. In each case, I will give you some information on the market, details on the process and the cost of entry.  I intend to cover the most logical small scale decorating techniques:

  • Decoration using sublimation technology.
  • Decoration using laser and color laser technology.
  • Decoration using ink jet technology.
  • Decoration using cutter/cutter printer technology

Diversify, diversify, diversify is the mantra.  Diversity is one of the easiest opportunities for growth in small scale decoration.  It is also strategically, multiple streams of income can help fill voids in your business.  Additionally, there may be areas where you can enjoy higher margins, than in your core business.   By making intelligent decisions and targeting other markets you can “Grow Your Business Bringing Images to Life.”

If you have any questions about the business, you can e-mail at waynepotter@jotopaper.com.

Transfer Papers

Transfer Papers are a great way to start a business with very little to no start up costs.  All you need is a computer with design software, a printer (inkjet or laser), and a heat press!

You can just use any old printer to start printing your t-shirts.  The paper you need to buy will depend on the printer you have.  Most times, you can just use the printer you have at home.  Normally it will be an inkjet printer.