Growing Your Business

Most of you that read this have already successfully started your embroidery or personalization business.  Now you sit there and wonder…what do I do next?  How do I take my business beyond the proverbial 9 dots?  Are the other methods and means of decoration really for me?

I can guarantee you that everyone in business; from Fortune 500 companies to the corner coffee shop go through the same thought process.  A wise college once told me, “If you are not growing, you’re shrinking.” This of course means you must annualize your income and add on some addition revenue to account for inflation.  Fortunately, in our business choosing the proper way to expand is not rocket science.  It is more a case of investigation, assimilation and making an educated decision.

I have made a career in small scale personalization using heat transfers of one kind or another, most recently utilizing digital technology.  I have considerable experience and knowledge that I believe can help you make those intelligent decisions in your business.  Yes, it comes with a commercial since we all have to pay the bills.  However, I have decided to join the Joto’s team because they have a full line of equipment and supplies, a very good business ethic and technical integrity.

In future post, I will endeavor to outline the alternatives and discuss what you need to think about and then arrange to get you needed samples and information to make a informed decision.  There is already a considerable body of instructional video on our YouTube™ site http://www.youtube.com/user/jotopaper.  I encourage you to spend some time and look at it.   It’s really good stuff and will give you an idea of what is involved in alternative decoration processes. In each case, I will give you some information on the market, details on the process and the cost of entry.  I intend to cover the most logical small scale decorating techniques:

  • Decoration using sublimation technology.
  • Decoration using laser and color laser technology.
  • Decoration using ink jet technology.
  • Decoration using cutter/cutter printer technology

Diversify, diversify, diversify is the mantra.  Diversity is one of the easiest opportunities for growth in small scale decoration.  It is also strategically, multiple streams of income can help fill voids in your business.  Additionally, there may be areas where you can enjoy higher margins, than in your core business.   By making intelligent decisions and targeting other markets you can “Grow Your Business Bringing Images to Life.”

If you have any questions about the business, you can e-mail at waynepotter@jotopaper.com.

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The Value of a Good Heat Press

The key to successful heat transferred images using transfer paper and vinyl is heat and pressure.  Follow the instructions exactly and ensure enough pressure is applied to your item.  A combination of not enough pressure and incorrect heat will result in incomplete transfers and/or washing problems.

Heat presses can affect heat and pressure when doing transfers.  As a result, one of the most important big ticket items you buy for your digital decoration business will be your heat press.   When you first start out or are looking to upgrade, make sure to ask the right question when purchasing a heat press.

It’s a heat press, how much can they differ?
One of the main differences is the size of the heat platen.  Most standard heat presses come in 16×16 or 16×20 platen sizes.  The platen size determines the maximum image size you can press onto your fabric.  The standard size heat presses are sufficient for the majority of businesses as your desktop printer or cutter probably cannot produce images bigger than that.  Ensure you have the right size for your type of images.

There are also two main types of heat presses.  One is the clamshell model and the other is the swing away model.  The Insta 138 is an example of your standard clamshell model and the Insta 228 is an example of your standard swing away model.   There really isn’t a right type here, it is just personal preference.

Another major difference in a heat press is how it is operated.  There are heat presses that are Air Automatic, Auto Release and Manual Heat Presses.  An air automatic press (Insta 728) is basically a heat press that is automatic in almost every way.  It automatically closes and opens the press using air pressure.  You simply dial the pressure in and press a button and it will close and open after the pressing is done.  An Auto Release Press (STX AutoClam) is one that requires the user to set the pressure and manually close the press, but when the pressing is done, the heat press will automatically open.  This is handy because there is no risk of it overcooking your items.  The last one is a manual heat press (Insta 138) which require the user to manually close and manually open the press when it is done.

Other Heat Press Functions
Modern day heat presses are normally digital ones which display temperature and time on a LED screen.  There are older models that will display temperature on a gauge and some require the user to use a separate stop watch for the press time.  We recommend using a digital press because it is much more accurate and consistent in measuring temperature and time.

Quality of Heat Press
Aside from the differences of a heat press, you should also consider the quality of the heat press.  Ensure the heat press is well built and that it gives you consistent pressure and temperature.  Your vendor should be able to give you a recommendation for a good heat press.  Also quality brands will have warranties which will ensure that if it breaks during the period of the warranty, that the manufacturer will fix the problem for you.
Not only should you ensure the heat press is in good working order at the time of purchase, you should consistently check that the heat press is in good order over time.  It is recommended that you buy a heat gun to check for cold spots that may occur over time.