Why Start a Sublimation Business? (Part 2)

Gifting personalized products has become a very popular trend in recent years, especially drinkware. The global personalized Gifts Market is predicted to Reach USD $31.63 Billion by 2021 according to Technavio. America is in the lead, with the highest revenue and the largest incremental growth margin through the forecast period. Technavio suggest there are 3 main factors contributing to the increase in revenue in the Gifts Market and these are:

  • An increased demand for seasonally personalized products
  • Advancements in technology and innovation
  • Expansion in online shopping

Global_Personalized_Gifts_Market_TechnavioThe popularity in online shopping, ecommerce and the increase of online outlets in recent years, make it easier for small businesses to sell their customized products without having to invest in property. The increased interest and popularity of social media is an affordable and lucrative way to promote your original products extensively. The ability to build your brand and create customer interest is cost effective and can generate high profit margins with low financial investment.

Joto has an extensive list of equipment packages to choose from if you are starting a sublimation business or growing your current business. We also have a wide range of sublimatable blanks to choose from, including drinkware; that are ideal for personalization and coated in our high-quality Pearl Coating™. A small initial investment can lead to a high revenue if marketed correctly to your target audience. Sublimated products can be sold individually, or to larger customers such as restaurants or sports teams.

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If you are interested in customizing drinkware, you will need a sublimation printer and mug press. We have two desktop sublimation printers to choose from and these are the Virtuoso SG400 and SG800. These fit in small spaces and can print up to 13 x 19 if you add the additional Multi Bypass Tray. The Joto Digital Mug Press has 3 models to choose from, the single station, double station and 5 station. If you wish to customize flat objects, such as mouse pads, garments or HD Aluminum Photo Panels, you will require our Joto Auto Release ClamShell Heat Press. This press comes in two sizes, the 15” x 15” and the 16” x 20”. To have a package that includes both presses, prices start at $1,815.00 CDN or $1,295 USD. This includes 23% customer savings compared to buying each product individually.

PLEASE VISIT OUR WEBSITE FOR MORE INFORMATION…..

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Why Start a Sublimation Business? (Part 1)

Sublimation is the process of imprinting art, images, graphics, photography and slogans onto various substrates, such as textiles, drinkware, and household products. Customization of products has become very popular in recent years and with the advancement in printing technology, has become a viable and lucrative industry to enter.

According to a report produced by Smithers Pira, they predict the worldwide market value for the sublimation printing industry will double over the next 5 years between 2018 and 2023. With a strong compound annual growth rate (CAGR) of 10.2%. This predicted increase in worldwide sales means the industry is set to explode with new interest and investments and would be a very sound and worthwhile industry to invest in. Garments are the most popular of all the substrates to sublimate and take up 70% to 80% of the market.

DyeSubpiecharts2021

A bonus to starting a sublimation business is that it can have a low investment to start with and a large profit margin. Joto provide extremely affordable packages for the sublimation industry with technical support, tutorial videos and the ability to help you expand your business as it grows.

Where does one start?

The must haves for any emerging sublimation business is a sublimation printer, sublimation paper, sublimation inks and heat press. There are two types of printers one can get for sublimation, Wide Format Printers and Desk Top Printers.

Wide Format Sublimation

Our large format printers are ideal if you wish to enter the textile industry. The large format printers are perfect to image onto large substrates, such as HD Photo Panels, or pillow cases and can be used in all over, full bleed sublimation. The F6200 is a wide format printer which can print up to 44” wide.

SureColor F6200 Angle with Print.pngIf you combine this printer with our large heat presses you can produce all over prints on textiles and HD aluminium panels. See image below for an example:

All over print
Our large heat presses come in four sizes: 31.5″ x 39.4″ | 39.4″ x 47.25″ | 39.4″ x 63″ | 59.1″ x 98.43″.

Desktop Sublimation

If you’re looking to make a smaller investment, our desktop sublimation printers, the Virtuoso SG400 and SG800 are great for smaller projects, such as garments and flat substrates like mouse pads, ceramic tiles and small aluminium boards. Combining one of these printers with the Joto Auto Release ClamShell Heat Presses you can produce personalized products for customers like in the example below. These presses cover a wide range of substrates for imaging and come in two sizes, 15” x 15” and 16” x 20”.

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PLEASE VISIT OUR EQUIPMENT AND PACKAGES PAGE FOR MORE INFORMATION

What is sublimation? Why would it benefit my business?

I get asked this a lot at trade shows.  They see our impressive sublimation display and want to add it to their business.  But they don’t know what the process is or how it works.

Sublimation is a heat transfer process that transfers special sublimation ink onto 100% polyester materials or polyester coated materials.  The key as you might have guessed is in the sublimation inks.

All you need to start sublimation printing is the following:  A sublimation printer, sublimation inks, heat press, sublimation paper, and a polyester substrate or polyester coated substrate.  These can all be purchased in a single package to make it simpler for new users.

The real definition of sublimation is the process of a solid turning to a gas bypassing the liquid state.  This is exactly what happens in sublimation printing.  A sublimation printer prints the ink on a specially coated paper.  The ink dries and turns into a solid.  When heat and pressure is applied to the sublimation inks on the paper, it quickly turns to gas and is forced into the polyester substrate.  When heat is taken away, the gas becomes trapped in the polyester permanently.

Why would it benefit my business?
With sublimation you can add 1000s of new items to your product offerings.  Sublimation has been around for over 20 years; thus you can source over 1000s of different types of sublimatable blanks that are either made of polyester or are polyester coated.  That alone will attract new customers and allow you to make additional revenue from existing customers.  In addition to new products, the sublimation process prints full color images.  This is huge because a sublimated mug can produce much better gradients and drop shadows than a screen printed mug can.  It’s ideal for photographs!  Also, sublimation has no minimums, it costs the same price to produce one item as it does a hundred items.

What is Considered a Light Colored Fabric?

“For use with White, or Light Colored fabrics.”  You often see this in the instructions of light heat transfer papers.  What does this mean?  Where is the boundary between light colored shirts and dark colored shirts?

The answer isn’t that simple.  It really is a case by case basis.  When determining whether your colored shirt will work with your light transfer papers, you need to determine the type of image it is.

All Black Images
If your image only has black in it such as simple black text or simple line graphics, etc.  It is likely to work on a darker colored shirt such as red and blue shirts.  For most light transfer papers, you will still have to trim around your image to reduce the polymer background.

Photographs/Graphics with solid, non-neutral colors such as reds, deep or dark blues, and greens.
These images can be printed onto colored shirts like pink, beige, or light blue.  But keep in mind that there may be a bit of color distortion depending on the image and the shirt color.

Photographs/Graphics with gradients, drop shadows, light or neutral colors such as grey, light blues, and some yellows.  
These images should only be printed on white fabric only.  This is because colors will distort significantly due to the large amount of white used in the graphic.  Wherever white is used (in gradients, drop shadows, and to produce light colors such light blue), the shirt color will show through and mix with the image.

Black Only Image
Examples of a Black Colored Image on white, pink, and a dark colored fabric.
Black Colored images work well with the colored fabrics shown above
Colored Image
Examples of a Colored Image on white, pink and red fabrics
This colored image works well with both white and pink colored fabrics. On the red fabric, the yellow mixes with the red and the image cannot be printed well on a dark colored fabric.
Photo comparison
Examples of a Light Colored Image on white, pink, and red fabric.
This image only works with a white colored fabric. This image will not print well with most colored fabrics

On light transfer papers, keep in mind that any white areas of any image will become the color of the shirt, as most laser and inkjet printers do not use white ink.  The white comes from the paper.  When using light transfer papers, the white base paper is peeled off leaving the ink and a transparent coating on the shirt.

If unsure whether your image will work on a colored shirt, it is a safer bet to use a dark heat transfer paper instead of a light one.  Dark heat transfer papers will work on any colored fabric.  However, dark transfer papers tend to be a little bit thicker and costs a little more than light transfer papers.